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Racalu: Entrepreneurship Abroad


Goodbyes have become part of our days; we always hear of a friend, or the friend of a friend leaving the country. It’s painful for us, yes; but it isn’t anybody to the ones packing their lives in a couple of bags.


Being an emigrant is difficult, that’s a fact, but that didn’t stop Ramiro Cárdenas. Leaving behind San Cristobal for the hot days of Cúcuta, Colombia, Ramiro took everything he had in his favor to undertake, creating his own little pastelitos cart that works with sunlight: Racalu.


And so, with his cleverness, he made a difference and achieved the good receptivity of the Colombians. His routine begins at 4:00 in the morning, ready to sell delicious and warm pastelitos thanks to solar energy. The secret, he says, is to always believe in yourself and never give up; that’s how he started his own business.


Racalu is just the beginning; it’s a great step to eco-friendly businesses. It’s also a sign that no matter where you come from, no matter how hard you think it is to progress as an foreigner, you can make it.


Ramiro hopes that Racalu will become a great solar energy company. From the Twilight City, we applaud Venezuelan entrepreneurs that seek to innovate; after all, whether you’re here or out there in the world, we will always be proud of the achievements from Venezuelans.

Racalu Venezuela


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